Jarred Cinman, CEO of VMLY&R South Africa, shares thoughts on staying ahead of trends while coming up with solutions for brands to solve some of their most complex problems.
In today’s rapidly changing world, it is more important than ever for brands and agencies to be able to create the future. This means being able to distil intelligence from all the data and trends available, and then using that intelligence to create innovative solutions that meet the needs of customers.
Jarred Cinman, CEO of VMLY&R South Africa, is a visionary who leads the charge in many aspects of marketing, advertising, and the role of technology in these spaces. In this episode, we discuss some of his thoughts on staying ahead of the curve while coming up with solutions for brands to solve some of their most complex problems.
We also talk about artificial intelligence (AI), which he believes has the potential to add significant value to brands and agencies but isn’t a magic bullet.
Cinman also unpacks some thoughts on diversity of thought within teams and some leadership insights.
He also takes us through an opinion piece he wrote about The Loeries, which seemed to leave the advertising industry divided, while also enabling some much-needed industry conversations.
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.