The Practice and Finding Your Smallest Viable Audience
Marketing legend, entrepreneur and the author of 20 books that have been translated into 37 languages, Seth Godin, joins us to share some of his latest thinking.
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Brand and content creator collaboration opportunities with Google and YouTube
In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Being relevant as a content creator
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.
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Collaborating with content creators
Content creators bring their unique and authentic essence to brand messaging in a way that wins over audiences. Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Creating culturally relevant work in advertising
Some brands create advertising that resonates, wins share of wallet and hearts, while others fall flat and lose their popularity.
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Sechaba Khoaele
Some brands create advertising that resonates, and wins a share of wallets and hearts, while others fall flat and lose their popularity. Sechaba Khoaele, the Executive Creative Director of Six Fingaz shares some insights about why this is. They have worked many leading brands including the Independent Electoral Commission (IEC), Kaya FM, Philips, BP and…
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Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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Lelo Boyana on building successful influencer and brand collaborations
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption.
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Creating viral content that increases ROI and wins customers with Mike Sharman
Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
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