Navigating the Brand, Podcaster and Content Creator Partnership Landscape

Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has built one of the most inspired startup and creator communities in Africa and beyond, and he has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.

Podcasters, content creators, and brands see great benefits from collaborating with each other. For creators, it can be a way to reach a wider audience and generate revenue. For brands, it can be a way to connect with a highly engaged audience and build brand awareness.

But crafting these partnerships can be complex. There are several factors to consider, such as the target audience, the goals of the collaboration, and the creative approach.

Re-imagine collaborations – Mashudu Modau

Mashudu Modau, the founder of Mashstartup, knows a thing or two about successful collaborations. He has built one of the most inspired startup and creator communities in Africa and beyond, and he has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage. In this episode, he shares his insights, strategies and actionable next steps.

Modau is also the founder of Lutcha, a podcast network and FoundersSauce, which provides tools to launch your startup or grow your business.

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Our podcast audio editing and audio production are done by: Maishe Rakgoale.

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