NEW EPISODES
Suhayl Limbada
Chief Marketing Officer of KFC Thailand
Building a Culture of Brave Advertising, Marketing and Bold Creative Work
Samantha Skyring
Founder and CEO of Oryx Desert Salt
Building a Challenger Brand with Integrity and Intention
Gillian Rigthford
Effie Awards South Africa Lead and ACA Executive Director
Creativity, Marketing Effectiveness and the Cost of Short-Termism: 2025 Effies Roundup
Thami Majola
Executive Head of Brand and Communications at Vodacom
Marketing Effectiveness and Building Loved Brands in the Age of AI
Tumi Moutlana and Kenosi Matsebatlela
Creative Director at VML and Head of Marketing for Vaseline
Why Vaseline’s Advertising Resonates and Appeals to Customers
Ahmed Tilly
Creative Advisor and Founder of Number 10, A Creative Consultancy
Predictable Advertising Reduces Brand Affinity and Customer Interest
Arpan Sur
CMO (SSA Business Unit) at Mondelez
How Mondelez Heritage Brands Grow: The Cadbury and Chappies Marketing Blueprint
Elizabeth Mokwena
Executive Marketing Director of Unilever
Marketing That Matters: Vaseline, Heritage and the Power of Insight
Sydney Mbhele
Chief Marketing and Corporate Affairs Officer at Absa Group
Why Marketing Must Prove Its Value or Fade Into Obscurity
Lindy-Lou Alexander
CEO of WPP OpenX Africa
Why Marketing Leadership Needs Courage: Lindy-Lou Alexander
Alphi Mkhwanazi X Jolene Roelofse
Content Creator and Media Personality X CEO of Fluence Africa
Why Influencer Marketing Works for Some Brands and Fails for Others
SHOW HOST​

MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
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Mashudu Modau
Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.
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Donovan Goliath
Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Mike Sharman
Creating viral brand content has many advantages, including winning customers, generating sales and being part of real human conversations. Co-founder of Retroviral, Mike Sharman joins us to share how they have successfully created compelling, viral, award-winning brand content for over 12 years.
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Ivan Moroke
Discover how brand equity helps brands like Woolworths, Nando's and FNB thrive in tough economies, with insights from Ivan Moroke and the Kantar BrandZ report.
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Alphi Mkhwanazi
Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.
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Khaya Dlanga
Marketing Executive, bestselling author and content creator, Khaya Dlanga shares some of his creative strategies and insights on brand-agency partnerships.
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Thebe Ikalafeng
Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa's most iconic businesses and brands.
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Sol Phenduka
Podcaster, broadcaster, media personality and producer, Sol Phenduka built his brand over time and continues to make waves in various spaces.
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Rory Sutherland
Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
Why Smart Marketing and Creative Teams Still Produce Bland Advertising
Why Influencer Marketing Works for Some Brands and Fails for Others
Advertising Has A Sameness Problem, Not an AI One
Why Safe Advertising Makes Brands Forgettable
Marketing Leaders on the Impact of AI, Culture and Creativity in Brand Building
Marketing Is Business: Building Lasting Brands and Communities