NEW EPISODES
Refilwe Maluleke
CSO of TBWA\SA and MD of Yellowwood
The Importance of Brand Presence in Economic Downturns
Sol Phenduka
Media Personality, Podcaster and Producer
Building Your Community and Personal Brand: Sol Phenduka
Mashudu Modau
Creator, Founder of Mashstartup and Lutcha
Navigating the Brand, Podcaster and Content Creator Partnership Landscape
Greg Bailie
TikTok Insights for Brands, Content Creators and Agencies
TikTok Insights for Brands, Content Creators and Agencies
Khaya Dlanga
Bestselling Author, Marketing and Advertising Executive
Building Bridges, Breaking Barriers: Nurturing Successful Client-Agency Relationships: Khaya Dlanga
Mark Kaigwa
Founder & MD of Nendo
The Kenyan Perspective On Digital Marketing Trends Shaping Industries
Lebogang Mukansi
Brand & Advertising Strategist
The Value of Growth Hacking in Brand Development and Marketing
Pepe Marais
Co-Founder and Group Chief Creative Officer of Joe Public
The role of purpose in growing brands, agencies and people
Seth Godin
Bestselling Author, Speaker, Entrepreneur
The Practice and Finding Your Smallest Viable Audience
Rory Sutherland
Vice Chairman of Ogilvy UK
The Power of Behavioural Science in Marketing and Advertising
SHOW HOST
MONGEZI MTATI
Digital and marketing strategist, Mongezi Mtati has a keen interest - bordering on obsession - in what makes compelling brand content. He is constantly in search of the human insight that leads to these successes and engages with some of the minds that bring and the magic together.
As a keynote speaker and strategist, Mtati shares some of his findings on The Lead Creative and other platforms.
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Tshego Kekana
Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.
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Abey Mokgwatsane
We discuss leadership in brands, agencies and society with Abey Mokgwatsane, the Managing Executive of Brand, Communications and Sponsorships at Vodacom.
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Thebe Ikalafeng
Founder and Chairman of Brand Africa, Thebe Ikalafeng shares some of his findings on what makes some of Africa's most iconic businesses and brands.
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Pepe Marais
The role of defining your purpose in building businesses, agencies, and creative teams, is as important as strategy and planning.
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Khaya Dlanga
Marketing Executive, bestselling author and content creator, Khaya Dlanga shares some of his creative strategies and insights on brand-agency partnerships.
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Jarred Cinman
Jarred Cinman unpacks some thoughts on diversity of thought within teams and some leadership insights.
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Bonolo Chepape
Bonolo Chepape, designer who worked with Smeg, Mr Price, and Nando's, shares tips on collaborating with multinational brands and growing your creative business.
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Tinyiko Mageza
Marketing to diverse audiences effectively helps brands to remain authentic and relevant at every human touchpoint, where data helps to make more informed marketing decisions. Tinyiko Mageza, Marketing Executive at the V&A Waterfront, shares some of the ways that they collaborate and create messaging for their various audiences. “By virtue of us collaborating with this...
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Tumi Rabanye
Senior Marketing and Communications Strategist, and jury chair of the AdFocus Awards, Tumi Rabanye talks about the role of communications and brand strategy in a time when disruption is the norm.
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Richard Mulholland
Rich Mulholland, the internationally sought-after speaker, author and entrepreneur, shares techniques for presentations that inspire action and get remembered by audiences.
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Lelo Boyana
Successful brand and influencer collaborations help to increase sales, enable better human connections between brands and customers, as well as contribute to product adoption. Media personality and content creator, Lelo Boyana shares some of her preferences in how these collaborations can work.
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Nonhlanhla Dlamini
Creating content that resonates in mainstream media takes empathy and relevance which are not always easy to muster.
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Rory Sutherland
Vice Chairman of Ogilvy UK, Rory Sutherland shares behavioural science insights that can elevate marketing and advertising strategies.
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Mashudu Modau
Mashudu Modau, the founder of Mashstartup, shares how brands, podcasters and content creators can collaborate successfully. He has worked with leading brands such as Red Bull, Yoco, Telkom, and Sage.
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Asha Patel
In this episode, we kick off our series of conversations with digital platforms that form part of most brand and content strategies.
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Sol Phenduka
Podcaster, broadcaster, media personality and producer, Sol Phenduka built his brand over time and continues to make waves in various spaces.
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Alphi Mkhwanazi
Monetize your content like digital artist Alphi Mkhwanazi, who collaborates with MultiChoice, Mercedes-Benz, Fanta, African Bank, DSTV, and others by being authentic, knowing your unique offering, and partnering with the right brands.
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Donovan Goliath
Comedian and content creator, Donovan Goliath shares his experiences of collaborating with brands and agencies. Castle Lite, Dove, Defy, Standard bank, and others trust Donovan Goliath with their branded content.
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Refilwe Maluleke
Refilwe Maluleke, the CSO of TBWA\SA and MD of Yellowwood, explains why it's important for brands to stay authentic and consistent with their brand promise, even during economic downturns.
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Seth Godin
Marketing legend, entrepreneur and the author of 20 books, Seth Godin joins us to share some of his latest thinking.
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Sello Maake kaNcube
Sello Maake kaNcube shares secrets to longevity and relevance in creative industries, including staying true to self and using social media.
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Lebo Lion
Lebo Lion shares how brands can foster genuine connections with consumers through the creator economy in the latest episode of The Lead Creative.
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Ahmed Tilly
Brave advertising works and evokes emotion. Marketers who play it safe are missing a huge opportunity. Learn from Ahmed Tilly, the creative activist who made 1st For Women and Nando's unforgettable.
A Creative’s Guide to Collaborating with Multinational Brands and Steps to Earn Your Worth
Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands,...
Build an Engaged Community and Partner with Sponsors
Learn how to partner with sponsors to grow your community and achieve your goals. Fred Roed reveals his strategies for finding and working with sponsors.
Creative Collaboration at Scale to Help Change Society
Lesley Williams, CEO of Tshimologong Precinct, shares her insights on how to use collaboration to create innovative solutions for change.
Monetizing Content Creation and Collaborating with Brands
TikTok and Instagram sensation Alphi Mkhwanazi shares his secrets to monetizing content creation and collaborating with top brands like Fanta, MultiChoice, Mercedes Benz, African Bank, DSTV, and more.
The Personal Brand Playbook for Creatives: Mpho Monareng
Discover Mpho Monareng's rise from a creative to a recognisable brand, his views on building brands, and how Generative AI reshapes creativity.
Tribes, Trust, and Transformation: Why the Creator Economy Matters for Marketers
In a bustling market, brands turn to the $104 billion+ creator economy for genuine connection. Lebo Lion shares how to crack the code on The Lead Creative podcast