We’ve all been there—pouring resources into advertising, chasing the latest trends, and tracking metrics, only to find that something still isn’t working. In this episode of The Lead Creative, we sit down with Seth Godin, author of This Is Strategy, to discuss why brands often mistake marketing issues for strategy problems. “It doesn’t matter how fast you’re going if you’re going in the wrong direction,” Seth reveals, challenging us to rethink how we approach brand growth.
Seth explains that brands frequently double down on ads when they should be focusing on the bigger picture. “A strategy problem is about solving the right problem for the right people,” he says, highlighting how brands can fall into the trap of chasing superficial metrics like followers and likes. Seth warns, “More followers doesn’t mean you’re more successful. People will know your work because their friends told them, not because you told them.”
Key Points:
- Ads won’t fix a strategy problem—diagnose the real issue first.
- Beware of false proxies like followers and likes; focus on real connections.
- Building resilient brands requires long-term thinking over quick wins.
- Serve your smallest viable audience with intention and value.
Click play to watch the full conversation with Seth Godin and gain insights to transform your strategy:
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Our podcast audio editing and audio production are done by: Maishe Rakgoale.